天津市印刷厂

1. Pattern:

一款礼盒的设计，在消费者眼中看来除了形状外，最重要的就是图案了。礼盒的图案就好像广告的宣传画面一样，其重要性不可否定。

The design of a gift box, in the eyes of the consumer, looks like the shape, and the most important thing is the pattern. The design of the gift box is like the advertising picture, and its importance can not be denied.

2、标签设计：

2. Label design:

产品标签一般会印上包装内容及其主要成分：

The product label generally prints the contents of the package and its main components.

3、色彩搭配：

3, color matching:

礼盒设计中的色彩搭配可以说是包装设计的核心，消费者都很注重礼盒的色彩，这又是其突出特点的元素之一，礼盒的色彩搭配是突出商品特性的组合，可以加强品牌特征，具有一定的号召力；

The gift box design of color collocation can be said to be the core of packaging design, consumers are very focused on the color box, this is one of the prominent characteristics of the elements, color collocation is a combination of outstanding gift commodity characteristic, can strengthen the brand characteristics, has a certain appeal;

礼盒的包装设计在以后的发展上一定是朝着精美、实用的方向发展的，所以图案和色彩的设计一定要根据产品的实际情况出发，做出最适合产品特色的包装设计。

The packaging design of the gift box will develop towards the fine and practical direction in the future development. Therefore, the design of patterns and colors must be based on the actual situation of the products, making the most suitable packaging design for product characteristics.