| 印刷还能玩吗？统计显示越来越多的年轻人认可印刷 |
| 添加时间：2018/1/10 17:12:02 浏览次数： |
| 随着数字化发展的影响，印刷在新闻和广告等行业都受到了影响，甚至有分析表明，数字化的出现加快了印刷消失的速度。不可否认，网络对印刷行业的发展带来了一定的影响，但事实并不像预测的那样糟糕。 With the development of digitalization, printing has been affected in the news and advertising industries. Even analysis shows that the appearance of digitalization accelerates the speed of printing disappearance. It is undeniable that the network has brought a certain impact on the development of the printing industry, but the fact is not as bad as it has been predicted. Two Sides组织委托国际研究公司Toluna对10000多名国际消费者进行调查，调查结果显示，在英国74%的18-24岁青年担心他们花费太多时间使用电子设备，69%的英国消费者认为他们需要关闭电子产品，重新使用印刷产品。 Two Sides commissioned international research firm Toluna surveyed more than 10000 international consumers, the survey results show that in 74% of the British 18-24 year olds worry that they spend too much time in the use of electronic equipment, 69% British consumers think they need to close the electronic products, the use of new printing products. 尽管网络媒体正在主宰着人们的生活，但是受访者明确表示，印刷品有其独特之处。因此，印刷品更受消费者的欢迎。年轻人把读书当成逃离电子设备和虚拟社交网络的一种方式，此外一些高质量的文学作品也吸引着他们去阅读。眼下，英国年轻人不仅爱看纸质书，还喜欢坐在书店里享受阅读的快乐，这不仅令零售书店的生意火暴，还带动了一些周边产业的兴起。 Although Internet media is dominating people's lives, interviewees have made it clear that print has its own unique features. As a result, printed products are more popular with consumers. Young people regard reading as a way to escape electronic devices and virtual social networks, and some of the high quality literature also attracts them to read. Right now, the British young people not only love books in the bookstore, also love to sit and enjoy the pleasure of reading, this not only makes the retail bookstore business is hot, but also led to the rise of some peripheral industry. BD Network创意代理总监Bruce Galloway表示，数字化确实分走了一部分纸媒的读者，62%的消费者表示他们会使用在线的方式阅读免费新闻，尽管63%的人感觉使用印刷产品阅读，可以更深入的理解故事，76%的人担心互联网上新闻的真实性。但是他相信印刷，虽然数字化具有价格便宜，传播速度更快等优势，但印刷品也有数字化产品不具备的优点。品牌宣传使用印刷品，以实物的形式送到客户手中，这样可以达到更好的宣传效果。 BD Network director Bruce Galloway said the creative agency, really take a part of the digital media readers, 62% of consumers said they would use the way of online reading free news, although 63% of people feel the use of printing products to read, more in-depth understanding of the story, 76% of people worry about the authenticity of news on the internet. But he believes in printing, although digitization has advantages such as cheap price and faster transmission speed, printed products have the advantages that digital products do not have. Brand publicity and use of printed products, in the form of objects to the hands of customers, this can achieve better publicity. Two Sides的调查表明，平面广告更能吸引消费者。有63%的人屏蔽了数字化的广告，43%的人承认看到印刷的广告会更容易影响他们。 The Two Sides survey shows that flat advertising is more attractive to consumers. 63% of the people screened digital ads, and 43% acknowledged that it would be easier to see printed advertisements. 皇家邮政战略合作伙伴主席Judith Donovan认为，直接向消费者邮寄的广告比网站上的广告更有影响力。使用电子邮件很可能被当成垃圾邮件，向客户邮寄印刷版本的广告，对企业进行宣传，得到的回报率更高。品牌需要建立与客户的关系，并保持其完整性。印刷仍然是让自己的品牌被客户看到的最好方式。 Judith Donovan, chairman of the Royal post strategic partner, believes that the advertising directly sent to the consumer is more influential than the advertisement on the website. The use of e-mail is likely to be treated as spam, mailing a printed version of an advertisement to a customer and propagandize the business to a higher rate of return. The brand needs to establish the relationship with the customer and maintain its integrity. Printing is still the best way to let your own brand be seen by the customer. BPIF首席执行官Charles Jarrold表示，使用印刷读物进行阅读，在触觉、感觉、外观等方面，都比数字信息有意义，能够更好的进行深阅读。印刷是一个需要技术的行业，想要吸引更多的消费者，除了有好的印刷技术外，还可以与网络相结合，通过在线的形式吸引更多客户。印刷产品最大的优点就是更能引起人们的注意，印刷产品具有很好的生产价值。 BPIF CEO Charles Jarrold said that reading with printed reading materials is more meaningful than digital information in sense of touch, appearance and so on, so that it can do deep reading better. Printing is a technology demanding industry. In order to attract more consumers, besides printing technology, it can also be combined with the Internet to attract more customers through online form. The greatest advantage of printed products is to attract more attention. Printing products have good production value. 印刷顾问Sean Smyth表示，没有人真正知道社交媒体会如何改变，也没有人知道品牌如何恰当的吸引消费者。这样的报道对印刷业来说无疑是令人鼓舞的。在这个新的时代里，我们要做的不是抵制数字化带来的变化，而是要找到印刷在这个时代的定位。 Sean Smyth, a printing consultant, says no one really knows how social media will change, and no one knows how the brand can attract consumers properly. Such reports are certainly encouraging to the printing industry. In this new era, what we have to do is not to resist the change brought about by digital, but to find the position of printing in this era. 可以看到，越来越多的数据证明印刷行业存在的价值，我们要对印刷有信心！ As you can see, more and more data prove the value of the printing industry, and we have to have confidence in printing! |
| 上一页 印刷厂4月1日起要交多少税你知道了吗？ |
| 下一页 【印刷标准化】印企成功实施色彩管理的关键是什么？ |
Copyright © 技术支持：遨游网络